How immersive stories could save VR

There may not be a more volatile sector in the consumer tech world than AR and VR technology right now. The popularity of virtual and augmented reality is on the upswing with the launch of the Apple Vision Pro and the Meta Quest 3 last year, and the tech might finally be finding a foothold. But we’ve thought that VR was gaining popularity before, only to see it fade into the background for a few years.