Windows 10’s next update might come with a predictable but annoying extra – yet more badgering to upgrade to Windows 11

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Some Windows 10 users are apparently being treated (ahem) to a multi-panel pop-up that takes over the whole screen, and consists of three pages of persuading those with eligible PCs to get the upgrade to Windows 11.

This kind of effectively long-winded nag – three full screens of selling the upgrade to Windows 11 – has been seen before, but it’s now appearing again as shown by Windows Latest.

The tech site observed that they stumbled on this sprawling pop-up after installing the optional update (in preview) for January 2024.

The first screen informs the user about the available free upgrade to Windows 11, and suggests allowing it to download in the background (while still using the PC).

As we’ve seen before, there are sneaky tactics with the buttons too – both available options in the center of the screen are saying ‘yes’ to the upgrade (the choice is either get it right now or schedule the upgrade for later). If you want to ‘Keep Windows 10’ that selection is sort of tucked away towards the bottom of the screen.

Clicking to keep the current OS, mind, means you still have to navigate through another two pages, the first of which tells you that the best choice is to switch to Windows 11, and the second of which makes you confirm that you want to stay on Windows 10.

We should note that Windows Latest calls this a four-page pop-up, but that’s not strictly true. There is a fourth panel, but you’ll only see that if you click the ‘See what’s inside’ button to learn more about Windows 11 (which most upgrade avoiders won’t, of course).

Analysis: Stop it already – or at least go more succinct

And that’s the point for the aforementioned upgrade avoiders, really – we all know what Windows 11 is by now, and we know if our PC is eligible for a free upgrade. Mainly because Microsoft has repeatedly told us so with overly lengthy ads for Windows 11 like this one. In fact, we’ve had something like 10 counts of badgering to upgrade our Windows 10 PC (at least), with the last three (or maybe even four) being this multi-panel effort that takes some clicking through.

So, why is Microsoft still doing this, given that this is definitely not new info at this stage of the game? Okay, so we get that Windows 11 is struggling to attract users, so there’s that obvious problem to rectify. But if you’re going to do this sort of thing, Microsoft, we suggest at least coming up with a new, more succinct nag screen to point out the upgrade (if you must).

Given that this pop-up appeared after installing the latest preview update in testing, it’s quite possible that Windows 10 users will experience this after installing the February cumulative update, which rolls out a week today (and is the finished version of that preview). So, steel yourself appropriately, and get that mouse index finger in training now in order to facilitate as fast a click-through the panels as you can manage.

That said, it’s not a foregone conclusion this will happen, of course, but these kind of sprawling pop-ups are appearing fairly regularly anyway on eligible Windows 10 PCs, as noted.