Some users can pay for an ad-free Facebook and Instagram now; here’s how that changes things

Most Instagram and Facebook users have grown accustomed to scrolling through dozens of irrelevant and sometimes oddly specific ads to view their friends’ content, but that may not be the case much longer for some European Meta users. Meta recently announced that it would launch a paid, ad-free subscription service for all Meta users residing in the EU, EEA, and Switzerland.