Amazon drops up to half off sale on Fire tablets pre October Prime Day

Amazon’s tablets aren’t the most premium tablet, like the Samsung Galaxy or an iPad models, but that’s not what the ubiquitous company is going for. Instead, Amazon has decided to hit an important market niche: Affordable prices that don’t push the performance envelope. So while the Fire tablet’s don’t promise the creativity and production features of their luxury competitors, these tablets are geared towards content consumers, who are happy to stream video, books, music and more all day long with solid battery life. Right now, Amazon’s having a huge sale on a panoply of Fire tablets, with some up to 50 per cent off, and here are some of the can’t-miss deals.