Twitter CEO Linda Yaccarino pens down a letter to staffers after ‘X’ rebranding: Read full letter here
Elon Musk, earlier this week, announced that Twitter is being rebranded to ‘X’. In a post on the platform, Musk said that soon the company will bid adieu to the Twitter branding and its Blue Bird logo. He also said that Twitter and the Blue Bird logo will be replaced by ‘X’ branding everywhere. While the company’s web-based platform is already reflecting the change, the same is yet to arrive in company’s mobile apps.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Shortly after the announcement, Twitter (now X) CEO Linda Yaccarino penned down a letter to the staffers explaining what the branding meant and what it will entail going further. In her letter, Yaccarino said, “With X we will go even further to transform the global town square,” CNBC reported.
She also said that the company was ‘moving at the speed of light’ and that it had an investor mindset in its core. The X CEO also asked staffers not to take the change in branding for granted.
Here’s the complete memo that the X CEO wrote to the company’s employees:
Twitter CEO Linda Yaccarino’s letter to the employees
Hi team,
What a momentous weekend. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. That’s what we’re experiencing together, in real time. Take a moment to put it all into perspective.
17 years ago, Twitter made a lasting imprint on the world. The platform changed the speed at which people accessed information. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. In one way or another, everyone here is a driving force in that change. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential.
With X we will go even further to transform the global town square — and impress the world all over again.
Our company uniquely has the drive to make this possible. Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset — constantly learning, testing out new approaches, changing to get it right and ultimately succeeding.
With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants.
The best news is we’re well underway. Everyone should be proud of the pace of innovation over the last nine months — from long form content, to creator monetization, and tremendous advancements in brand safety protections. Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.
Please don’t take this moment for granted. You’re writing history, and there’s no limit to our transformation. And everyone, is invited to build X with us.
Elon and I will be working across every team and partner to bring X to the world. That includes keeping our entire community up to date, ensuring that we all have the information we need to move forward.
Now, let’s go make that next big impression on the world, together.
Linda
The post Twitter CEO Linda Yaccarino pens down a letter to staffers after ‘X’ rebranding: Read full letter here appeared first on Techlusive.
Elon Musk, earlier this week, announced that Twitter is being rebranded to ‘X’. In a post on the platform, Musk said that soon the company will bid adieu to the Twitter branding and its Blue Bird logo. He also said that Twitter and the Blue Bird logo will be replaced by ‘X’ branding everywhere. While the company’s web-based platform is already reflecting the change, the same is yet to arrive in company’s mobile apps.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Shortly after the announcement, Twitter (now X) CEO Linda Yaccarino penned down a letter to the staffers explaining what the branding meant and what it will entail going further. In her letter, Yaccarino said, “With X we will go even further to transform the global town square,” CNBC reported.
She also said that the company was ‘moving at the speed of light’ and that it had an investor mindset in its core. The X CEO also asked staffers not to take the change in branding for granted.
Here’s the complete memo that the X CEO wrote to the company’s employees:
Twitter CEO Linda Yaccarino’s letter to the employees
Hi team,
What a momentous weekend. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. That’s what we’re experiencing together, in real time. Take a moment to put it all into perspective.
17 years ago, Twitter made a lasting imprint on the world. The platform changed the speed at which people accessed information. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. In one way or another, everyone here is a driving force in that change. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential.
With X we will go even further to transform the global town square — and impress the world all over again.
Our company uniquely has the drive to make this possible. Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset — constantly learning, testing out new approaches, changing to get it right and ultimately succeeding.
With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants.
The best news is we’re well underway. Everyone should be proud of the pace of innovation over the last nine months — from long form content, to creator monetization, and tremendous advancements in brand safety protections. Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.
Please don’t take this moment for granted. You’re writing history, and there’s no limit to our transformation. And everyone, is invited to build X with us.
Elon and I will be working across every team and partner to bring X to the world. That includes keeping our entire community up to date, ensuring that we all have the information we need to move forward.
Now, let’s go make that next big impression on the world, together.
Linda
The post Twitter CEO Linda Yaccarino pens down a letter to staffers after ‘X’ rebranding: Read full letter here appeared first on Techlusive.
