Instagram adds new subscriber-exclusive Reels and posts for creators
Instagram has now introduced a new Subscribers program to its platform, where it will charge users for exclusive content by creators. Instagram head Adam Mosseri took it to Twitter to make this announcement. Under this program, creators will have a choice to make their followers pay for their exclusive Reels and posts on the platform. The fee will be charged on a monthly basis.
Instagram Subscriber Program: Benefits, features
As per the blogpost by Meta, the Subscriber program will mainly offer three benefits: Subscriber Chat, Exclusive posts and Reel and Exclusive Tab on Profile.
đź“Ł Subscriptions Update đź“Ł
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
– Subscriber Chats
– Subscriber Reels
– Subscriber Posts
– Subscriber Home pic.twitter.com/5PzDTcwn8d
— Adam Mosseri (@mosseri) July 14, 2022
Subscriber Chat
The monthly subscription will allow followers to connect directly with the creators on the platform. A creator can create a group of up to 30 followers (subscribers) to connect with them directly. As per the blogpost, “Subscriber chats, powered by Messenger, can be created directly from your inbox or story and end automatically after 24 hours, so you can maintain balance and decide when and how you engage with your subscribers.”
Creators can also use the “Join Chat” sticker in their general or exclusive Stories so that they can join the group chat directly. They will see a “Subscribers” tab in the inbox that will help them organise their chats.
Exclusive Reels, posts
Creators will have some paywalled content including Reels, posts on the platform. This content will be visible to subscribers only and only they will be able to comment or like these posts. Notably, live sessions and Stories will still be available for all followers.
Exclusive TabÂ
Subscribers will see an exclusive tab of all things Subscription on the creator’s profile. This way they can easily get access to the exclusive content on the platform.
Notably, the price model of this Subscription program has not been announced yet. Meta has also clarified that it will not take its cut of creators’ Facebook and Instagram incomes through the end of this year.
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