September 19, 2024

Slap your $29 AirTag into this $449 Hermès luggage tag because why not

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What you need to know

  • Apple is selling accessories designed for its newly-announced AirTag trackers.
  • Prices go all the way up to $449 for a luggage tag.

Money can’t buy you sense.

Apple announced its AirTag trackers earlier today and they look pretty sweet, as do the accessories for attaching them to things. And then there are the Hermès AirTag accessories. And their prices, going all the way up to $449.

That’s right. The AirTag Hermès Luggage Tag will sell for $449.

The accessory itself does look pretty nice and I’d be happy to have one attached by my bargain-basement luggage. But almost $550? The product description certainly sounds fancy, at least.

Echoing the harness and saddle maker roots of Hermès, the AirTag Hermès Luggage Tag is crafted in heritage Barénia leather, with contrasted saddle stitching. This new accessory will follow all your daily adventures and travel on a bag, a backpack, or a suitcase. It features an exclusive AirTag Hermès etched with the iconic Clou de Selle signature.

None of that makes much sense to me. Which probably drives home the point that these things aren’t aimed at us mere mortals, after all.

Still, if you want to spend from $349 on a special piece of leather for holding your AirTag, Apple and Hermès have your back.