CES 2015 Live: Google goes after Apple’s AirPlay with Cast for Audio

Google has already been vastly successful with its cheap $35 Chromecast media streamer but it now has its eyes set on taking a bite out of Apple’s AirPlay pie. The Mountain View-based Internet giant today announced Cast for Audio, which would enable users to play audio from their devices directly to compatible speakers by touching a button.

Google Cast for Audio will work across devices including Android and iOS smartphones and tablets or the Internet via Chrome browser. The system works similarly to Chromecast where users will have to press/click on the cast button to stream audio content via apps on to compatible speakers.

One big difference between AirPlay and Cast for Audio is that Google’s solution won’t transfer audio from the device to the speaker. Instead it will stream audio directly from the cloud to the speaker, ensuring there is no loss in quality.

Google is working with speaker manufacturers to come up with Google Cast Ready speakers. The first partners include Sony, LG and Heos by Denon. Google says it will have more hardware brands joining later this year and has already roped in chip makers Broadcom, Marvell, MediaTek and system integrator Libre Wireless.

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