Mitashi PLAY Senior Friend is a smartphone targeted at senior citizens, priced at Rs 4,999
Mitashi has today launched a smartphone in India called the PLAY Senior Friend. The smartphone targeted at senior citizens is priced at Rs 4,999, and has features like large dialer fonts and SOS button for emergencies.
As far as specifications go, the device features a 4-inch IPS display and is powered by 1GHz dual-core processor paired with 512MB of RAM. The smartphone also features 4GB internal storage, cameras at the front and back, FM Radio, dual-SIM card support, and on the software front, it runs on Android KitKat.
A detailed market research suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push,” Adnan Chara, Vice President Mitashi Edutainment said. “Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”
As mentioned above, the PLAY Senior Friend features large font dialer, large font for storing contacts and reading messages, SOS button for emergencies, and color coded icons for elders who can’t read or write.
