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Mangalore, Karnataka, has emerged as the top Tier-2 city of digital Indian shoppers followed by Mysore. The hill town of Dehradun is third in the list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh.

The e-retail space is largely dominated by consumers falling between the age group of 25-34. More than half of the consumers shopping online are office goers closely followed by students, the analysis said. The findings have come up in ‘FlipTrends2015′, a comprehensive and in-depth view into how India shops online. The study was conducted across 50 million Indian shoppers between January 1 and December 14 2015, throwing light on current trends dominating the online retail space.

Rising mobile internet penetration and availability of a wide variety of brands and products at affordable prices across the country at the touch of the mobile screen have truly made 2015 the year of e-commerce in India, it said.

According to the analysis, electronics and mobiles have emerged as the top performing categories. Ankit Nagori, Chief Business Officer of Flipkart said, “2015 is truly the year of the digital Indian consumer. The data taken from FlipTrends shows that Indians are taking to shopping online at a very fast clip.”

Electronic accessories, mobile, lifestyle accessories and women apparels are consistently the top performing categories across all regions, the analysis found. The study shows that 69 percent of the online shoppers are male.

IMPORT:-BGRindia