Delhi Metro launches reward-based ‘Offer World’ Android app
Starting today, several Delhi Metro commuters would be able to download new free apps from an application, which would also offer them redeemable points for recharging their smart cards.
Delhi Metro Rail Corporation (DMRC) has entered into a tie-up with ‘Offer World’, an application for Android users, that in turn will reward users, who will download apps available in its kitty.
“To get the benefits one will have to simply download the Offer World app from Google Play Store. Then simply download any of the selected apps, listed on the offer page that will give you credits,” DMRC Chief Spokesman Anuj Dayal said.
From games, newsportals to e-commerce portals, the range of apps on offer is vast and will grow in the days to come.
For every recharge, a user can simply redeem his collected credits by entering his smart card number — which is printed on the back of every card — on the app.
“The card will be recharged within 48 hours of entering the details. You will also be able to check your available balance or credits from the home option of the app,” he added.
According to the app developers, to get recharge benefits, a minimum of 100 credit points will have to be collected.
Dayal said, the move is aimed at optimizing and encouraging use of smart cards by tapping the ever-growing community of Android smartphone users.
“70% of metro commuters use smart cards at present.”
The app will be popularized through media and by advertising it inside the stations and train coaches. DMRC MD Mangu Singh will launch the app, following which Offer World will be available on Google Play Store.