Apple has very high hopes from its forthcoming Apple Watch. At Goldman Sachs’ technology and Internet conference, Apple CEO Tim Cook shed some light on the soon-to-be-released Watch and also compared it with the market’s current lineup of smartwatches.

Comparing Apple Watch’s launch timeframe and how it is different from other smartwatches, Cook said, “If we look back at MP3, we weren’t the first there. There were lots of other players out there, but they had poor user interfaces and the devices weren’t memorable.
Didn’t really move the dial. Similar story with tablets before the iPad. So I see the smart watch category very much like that.”

Cook refused to give any credit to Android Wear-powered smartwatch, saying, “There are several things called smart watches that are shipping. But none have changed the way people live their lives. Just like iPad has changed the way you work and hopefully the way you live, and iPhone has done that, we hope Apple Watch will do the same. One of the biggest surprises for Apple Watch will be the breadth of what it will do.”

While Cook didn’t reveal any new features of Apple Watch, he did reassure that third-party apps will play a big role on the Watch. And rightly so, just yesterday we learned about an app which would monitor the glucose level of diabetics, and keep them informed at all times. “Super excited about third-party apps. Just like with App Store, everybody will have their own special apps,” Cook said.

Cook also highlighted the Watch’s importance to one’s health and fitness, and how it will weed out laziness. As an example, Cook said how the Watch will remind you to move around if you haven’t done so in the past hour. The watch will “tap” you on the wrist 10 minutes before the top of the hour, he said, and because so many people at Apple are wearing the watch, there ends up being a lot of people standing during meetings.

Apple Watch will start shipping in April. The basic variant of the Watch costs $349, and as per rumors are likely to go up to several thousands of dollars.