Narendra Modi becomes first politician in the world to use audio-video tweet on Twitter
Twitter’s new video feature is catching up fast among celebrities. Neil Patrick Harris became the first in the world to use the native video tool, after which it was pushed to India and Shah Rukh Khan was the first one to test it here. Now Indian Prime Minister Narendra Modi, who is extremely active on Twitter, has jumped onto the bandwagon to become the first politician and the second India to use the Tweet video tool. This tweet also makes him the first politician in the world to have an audio-video tweet enabled account on the micro blogging site.
Talking about his video tweet, it was captured from the National Cadet Corps rally held at the Garrison Parade Ground in Delhi Cantonment. The video is edited to juxtapose with shots of what he says in the rally. Shots of people in the crowd, men marching and Modi delivering the speech are all seen in a span of 30 seconds. In the video tweet, he speaks about India’s cultural diversity and how important it is to unite together for progress to take place. See the full video below.
From the NCC rally. It was as if a mini-India was present there, encapsulating the spirit of ‘unity in diversity’ pic.twitter.com/4sHt6Ir2RP
— Narendra Modi (@narendramodi) January 28, 2015
After Modi’s tweet, Twitter India announced that the PM is the first in the world to use audio and video tweets on Twitter. A few days ago, Modi tweeted a soundcloud file of the entire ‘Mann Ki Baat’ episode that featured him and US President Barack Obama. Here’s the tweet:
And if you missed hearing the ‘Mann Ki Baat’ episode, you can listen to it here. https://t.co/r6FbtOfyU1
— Narendra Modi (@narendramodi) January 27, 2015
Narendra Modi currently has 9.77 million followers on Twitter, and is among the top 10 most followed Twitter accounts in India. In the Twitter 2014 Review, he was crowned the world’s second-most followed politician on Twitter, after US President Barack Obama. His election victory tweet was also the most retweeted tweet in India in 2014.
India has won! ???? ?? ????? ????? ??? ??? ???? ????
— Narendra Modi (@narendramodi) May 16, 2014
The global roll out of the native video tool is underway, and it might take a while before it hits your smartphone. The video feature is simple to use, and deletes the need to rely on Vine or any other third-party app. It does not restrict you to a square composition, neither is it 6 seconds short. You can capture almost 30 seconds of video to share on Twitter and edit it before hitting publish. The camera button is directly embedded into the app just like the photo sharing option. The option to upload video from your phone is available only to iOS users currently, and will be rolled out to Android users soon. As mentioned above, Shah Rukh Khan was the first Indian to use the tool. Here’s what he had to say to his fans:
Trying video tweet pic.twitter.com/boiJUX0BVH
— Shah Rukh Khan (@iamsrk) January 28, 2015
Neil Patrick Harris was the first man ever to use the tool. He dished out some scoop, while he was testing the tool:
Check out my Twitter video #Oscar exclusive! I gots me a scoop! pic.twitter.com/SGQ3oJHDqZ
— Neil Patrick Harris (@ActuallyNPH) January 27, 2015
This new feature is seen as a strategic move to compete with Facebook which is focusing more and more on native video content, to garner advertising revenue. Other recent updates from Twitter include Bing integration for translating non-English tweets and the ‘While You Were Away’ feature for iOS users.