When is GOSF(Google Online Shopping Festival 2014?
The Great Online Shopping Festival (GOSF) was created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales.
In 2013 they extended the GOSF offer from one day to three days , starting 11th Dec 2013 – 13th December 2014. However on the first day GOSF.in could not handle the amount of traffic or due to some technical error, was not live for almost 36 hours. Due to this google extended the GOSF to 14th December as well GOSF 2014 is likely to again be for three days 10th Dec 2014 to 12th Dec 2014.
GOSF 2013 – Performance Review
There is never dearth of online deals. Open an internet page & you’ll find deals & offers cramping you for space. The point is if there are already offers available on various portals throughout the year then what’s the need for a shopping festival? And most importantly, Can it be successful?
The proven answer lies with Google. It introduced ‘Great Online Shopping Festival’ for Indian customers which became the game changer for online shopping in India. Initially it was planned for 3 days i.e. from 11th to 13th December but such was the response that is was later extended by 1 day. It proved that a centralised shopping festival such as GOSF can generate equal or even greater response & impact than regular or day to day offers.
GOSF 2013 not only witnessed immense sales but also traffic. This article is an effort to highlight the performance of various portals which participated in GOSF 2013.
HomeShop18:
Purchases made from Tier II cities doubled during GOSF 2013
Traffic grew by 300% resulting in double sales
More than 4x increase in sales than normal days
60% increase in daily sales
More than 30% new customers
IndiaTimes Shopping:
150% increase in traffic compared to GOSF 2012
Approximately 60% customers were new
The sales increased 5x than normal days
Mobile Phones & Tablets were the most sought after items
Snapdeal:
3 to 4 times increase in daily sales
Registered 34% traffic from metro cities, 22% from Tier I, 25% from Tier II and 19% from Tier III cities
50% increase in daily traffic
50% growth in rate of new registrations
Registered 10x more sales than an average day
Lenskart:
New registrations increased by 70%
60% increase in traffic &
50% increase in overall sales
Sales of Contact Lenses & eyeglasses doubled during GOSF 2013
Myntra:
Daily sales increased by 3-4 times
120% increase in traffic
Myntra set the record of selling 1 Lakh fashion products in 24 hours
3.5x growth in revenues
Amazon:
Amazon registered 5x increase in overall sales
Laptops, Storage & Mobile Phones were the hottest selling items compared to other categories/products
The kind of response GOSF garnered during the 4 days of December 2013 proves that online shopping is here to stay. And, with increasing number of internet users in India, it’s going to grow leaps & bounds.
Enthusiasts are already preparing their wish list for the upcoming GOSF 2014 & if one is to go by the stats, it’s another blockbuster in waiting!
Sources:
http://indiatoday.intoday.in/story/gosf-2013-attracts-2-million-visitors/1/331742.html
http://gadgets.ndtv.com/internet/news/gosf-attracts-2-million-visitors-3-4-times-increase-in-sales-50-houses-sold-460064