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On the eve of the latest financial results announcement, Sony said it would replace the head of the smartphone operations Kunimasa Suzuki with Hiroki Totoki, a Sony finance and planning executive.

The announcement came after Sony in September downgraded its annual earnings outlook, revealing that it would lose a whopping 230 billion yen in the year to March, more than four times its earlier forecast.

Sony said yesterday its net loss for the April-September period ballooned to nearly USD 1.0 billion, as the embattled electronics firm continues to struggle in the cut-throat smartphone business.

The firm said its net loss came in at 109.1 billion yen, way up from a 16.5 billion yen shortfall in the same period last year.

Sony’s operating loss of 15.8 billion yen reversed a profit of 49.4 billion last year, although sales ticked up 6.5 percent to 3.71 trillion yen, it said.

The company also said it would cut the smartphone unit’s global staff by 15 per cent (about 1,000 jobs) and not pay dividends for the first time since its shares started trading in Tokyo in 1958.

The smartphone business, Sony said, has been hit by weaker than expected results in emerging markets, as it battles global rivals including Samsung and Apple.

By contrast, domestic rival Sharp said today that it saw a small profit in the first half of its fiscal year and forecast it will stay in the black for the next six months as it tries to overcome years of record losses.

The company reported a net profit of 4.7 billion yen (USD 43 million) for April-September, thanks largely to a one-time gain.

But Sharp, a key Apple supplier and leader in screens for smartphones and tablets admitted its sales slipped 1.1 per cent to 1.32 trillion yen, while operating profit was down 13.6 per cent from a year ago.

The latest net profit figure was largely due to a one-time gain rather than a significant uptick in the firm’s business, Sharp said.

“We also pursued management improvement on a company-wide basis, including an inventory optimisation, radical cuts in total costs and structural reform in Europe”, it said in a statement.

Sharp added that it was still on track to book a 30 billion yen net profit for the full year to March.

 

Source:-BGR.in